Potential – Better Choices

We believe technology can and should help you do the things you truly want to do. We’ve designed Potential for ourselves, our loved ones, and for you — because we can all use a little help in living our best lives.

Potential helps you live intentionally. We’re using persuasive design for intentionality and behavior change. With your wellbeing in mind, Potential is designed to make wise choices easier.

We believe that if we get to do more of the things that we really want to do, we’ll live happier, healthier lives — and become more of the people that we want to be.

Potential transforms your Home Screen, helps you structure your day, tracks your habits automatically, and gives you new insights into your behavior. It also comes with some great social features, so you can share your daily choices with your friends and loved ones.