Overproof

Overproof Bar – a mobile application included in the Overproof Apps suite – allows brand owners, managers or representatives of companies in the alcoholic beverage industry to collect real-time insight from any bar environment.

By combining Overproof’s proprietary and comprehensive industry data with user-generated visual input of key elements in the bar – such as drink menus and the back bar – the app provides an analysis of the venue’s DNA. This includes insights about suppliers, line-up of brands and spirits, cocktail programs, and menu profiles. These insights in turn provide crucial input for strategic and commercial planning activities, and allow users real-time optimization of marketing and sales strategies.