How to Monetize Your App With In App Advertising?

This mobile ad, also called a full-screen ad, is less intuitive than the other types. The interstitial video ads will mainly appear in a transition. If the advertisement is in the mobile gaming apps, it will appear between the levels. Besides, this type of ad is content-specific and comes in static and video ads, mainly in a more typical format than the other apps.

Reward ads are kind of in app ads predominantly found in gaming apps, have a direct exchange of value and can be the highest paying ad. Here, if the users watch the video, they can only receive the necessary in-app reward from the app. Rewarded video ads are considered the best type as they give prominent user engagement and boost downloads, especially when the rewards are getting better over the period through the app.

This format is mainly used in the youtube platform, where the ads appear before the video is played. The video ad is a highly interesting concept that can help gain higher click-through rates.

The native ads appear while surfing through the website on the internet or while scrolling social media apps. Native ads will not hinder your overall in-app experience but still can be worth the attention of the end-users.

The end-users highly recognize full-screen banner ads at the bottom or on the top of the screen. Besides, this in app advertising will be in the format of visual, text, and call-to-action buttons to get instant user engagement.

They are visible to end-users as a mini version of any gaming app where the user can decide whether to install it. The playable ads are fun and interactive videos that can give high CPM rates. 

Therefore, these are the types of in app advertisements that are available for buyers in the market. Mainly, as you understand different types, the implementation for higher effectiveness will be a question in your mind. Hence, go through these best practices for better effectiveness of such ads.

The first thing is to choose the ad format suitable for the app. If you are a buyer or a publisher, you should know which ad placement will suit your app genre. Adopting the appropriate ad placements for both sides is necessary to boost the in-app revenue. 

This practice will take further measures like ads' size, type, and location that will share with buyers. The placement might seem a small part of app advertising, but it is important to choose it most finely as it helps directly grab the user's attention.

Targeting becomes highly effective as the ad is published in specific mobile apps for certain categories. With the help of in-app advertisements, an effective way to reach target customer segments. Also, user personalization will help get higher click-through rates, making app personalization even more necessary. 

Besides, targeting personalization also plays a key role as a buyer or a publisher. You can choose which goes perfectly for your target audience. For example, if the app is about fitness, it is feasible to advertise fitness equipment or supplements. Mainly, that's how to target the exact end users for the buyers.

In this type, the end-user might be tricked that they do not see the ad mainly because they are considered the best type for user engagement and attention. Besides, more than static ads, the ones with video ads mainly optimize click-through rates and help get user engagement in real-time with in app advertising success. 

Awareness, engagement, and conversions are prompted to be higher in native video advertisements. These video formats are more effective than the normal display of ads and provide relevance to the app users.

An ad's relevance is crucial because high ad relevance with a higher quality score is meant to have a better per-click rate. Furthermore, if the ad campaign by the buyer matches the user's expectation only when ads are done with proper keyword insertion and a post-clicking landing page. 

The keywords and visuals are explicit in ensuring ad relevance, so measure them before in-app advertising. For more ad relevance, you can create a specific group of ads, keep ads simple yet appealing, and ensure many other similar factors.

Mainly, user experience and ads have complex relationship, but it can be simplified if one follows these simple things. The first point is to not overcrowd with too many ads, which will also not help get the necessary user attention from advertising campaigns. 

You can improve the ad loading time and quality of the app and partner with the various monetization platforms. Mainly, you can also create a non-intrusive ad format that does not hurdle the user's natural flow to get more attention from them.

The ad network, as previously explained, is an intermediary between the seller and buyer. It is a platform that is exclusively used by the in-app advertising market. There are four main types of mobile app advertising networks: horizontal, premium, specialized, and vertical, from which an app publisher can choose the one appropriate. 

Some of the most amazing multiple ad networks for publishers currently in the market: 

• Google AdSense 
• Facebook Ads 
• Media.net 
• AdThrive 
• Amazon Associates

After the ad campaigns get published, there are multiple performance metrics through which you can observe and evaluate the conversion rates. Through the multiple metrics, you can get the actual in app mobile ads performance and also give the exact estimates for optimizing ads in new ways. 

Mainly to get better revenues and get further more ads in the future from various platforms. These estimates will keep you in a positive light while optimizing the ads.

In this last part, we will discuss monetization strategies or various in-app pricing models to know how to charge buyers for publishing advertisements. 

• Cost Per Mile(CPM) 

This cost publisher will get from buyers every mile(1000) times the ad is displayed in front of the end user. It is a great way for the publisher to show ads to get higher in-app advertising revenue. 

• Cost Per Click (CPC) 

In this model, the publisher can charge higher app advertising costs only if he delivers the necessary clicks to the buyer. As a publisher, you can easily charge higher prices based on clicks. 

• Cost Per Action (CPA)

 Cost per action means the publisher will only get paid when the end-user takes action. It might seem tough, but with good publishing skills, publishers can deliver promising results with effective revenue rates and charge higher CPA rates. 

• Cost Per Install (CPI)

It is the most lucrative in-app advertisement model as the per-install cost can be higher as per the action results in the installation. Hence, here there are high chances for you as a publisher to boost your regular income. 

After knowing the best practices, let's quickly examine the mistakes the applications should avoid while in app advertising.

Even if you can earn revenue from the ads, don't overload your end-users with many ads. They can lose interest in using the app even if you give them the best features. Hence, don't bombard the end-users with the explicit amount of ads that hinder the usual flow of usage in the app.

Choose to display ads relevant to your app market mainly because not all ads are related to your end users. And which might not help you get the best buyer results under any CPC, CPI, or CPA format. Displaying relevant ads to a specific end-user group is necessary to get the necessary actions from the end users.

Don't ignore your end-user's plead to get some revenue. If they are tired of the consistent ads, you should avoid them by giving ad blockers. Furthermore, as said, their feedback should be valuable to you for any currently running in app advertisements.

Many apps focus on maximizing ad revenue if they run under the freemium model. It can be quite risky for your app to get quick acceleration in revenue under this model as you don't want to overload your end-users with innumerable ads, so refrain from doing the same.