App Store Screenshots: Optimize Your Visual Assets To Attract Users

May 11, 2023

By AppsHive Team

App Store ScreenshotThe human brain absorbs and synthesizes visual information 60,000 times faster than any other stimuli, making visual content an effective medium. Images are an important form of content that helps humans understand more and remember later. 

That is the main reason why the App Store is loaded with custom images, and it shouldn’t be an afterthought in your app store optimization (ASO). 

According to a survey conducted, users spend 7 seconds on a product page, so app store screenshots can stop the scroll and get across your message in milliseconds. 

App Stores are overloaded with information, but what grabs the user's conscious attention? According to research, users read just 20% of the text during their visit to a page. We know that images with text boost the user retention rate up to 89%, so app store screenshots aren’t just simple pictures of your products. 

They are professionally designed, custom graphics with the power to drive downloads. In this blog, we will talk about how to design an app screenshot, requirements for Google and Apple, and app store screenshot best practices.

What are App Store Screenshots?

App store screenshots are the visual assets that appear in the app store listing of a mobile application. They provide users with a preview of the app’s interface and features, helping them to make informed decisions about downloading and installing the application. 

Typically, app store screenshots are a collection of images that showcase the most important aspects of an app, such as the user interface, key features, and benefits. 

They are often accompanied by text and annotations that highlight important information and encourage app store visitors to take action. App store preview screenshots play a crucial role in app marketing and user acquisition as they are the first things that potential users see when they come across an app in the app store. 

Effective app store panoramic screenshots can help to attract and engage users, increase app conversions, and ultimately, drive more downloads and installs.

How Are App Store Screenshots Important in ASO?

App Store Optimization is the process of optimizing mobile apps to rank higher in the app store research results and increase visibility to convince users. Effective ASO screenshots involve a combination of techniques, including optimizing app metadata, selecting relevant keywords, and creating compelling app store screenshots. 

These simple screenshots play a crucial role in ASO, as they are one of the primary visual elements that users see when searching for an app in the app store. Here are some key points to answer your question on how app store screenshots are important in ASO: 

  • App store screenshots are visual representations of an app that showcase its user interface, functionalities, and benefits to potential users. 
  • App store optimization screenshots are one of the best ASO tools, as they can greatly influence a user’s decision to download the app. 
  • By showcasing the app’s unique selling points and benefits, screenshots can help differentiate an app from the competitors. 
  • Regularly updating screenshots to reflect new app features or design changes can help keep an app relevant and increase its appeal to potential users. 
  • Optimizing app store panoramic screenshots for different devices is crucial, as each platform may have different app store connect screenshot sizes and format requirements.

Optimizing App Store Screenshots For Google Play and App Store

It is important to understand how the Google Play Store and Apple App Store search algorithm works. Both platforms use a complex algorithm to determine which app appears at the top of the search result for specific keywords. While there are many factors that influence app store rankings, the quality and relevance of app store screenshots are one of the most important. Here’s how you can optimize your app screenshots for Google Play Store and Apple App Store:

Google Play Store App Screenshot Requirements

1. Dimensions:

Google Play Store requires screenshots in 24-bit PNG or JPEG. The maximum app store preview dimensions for a screenshot is 3840px on the largest side, and the minimum dimension is 320px. 

Here are the recommended app store screenshot sizes for publishing an Android app on the Google Play Store: 

-> Phone screenshots: 

Minimum dimension: 320 pixels 

Maximum dimension: 3840 pixels 

Aspect ratio: 16:9 

File format: JPEG or 24-bit PNG (no alpha) 

-> Tablet screenshots: 

Minimum dimension: 320 pixels 

Maximum dimension: 3840 pixels 

Aspect ratio: 8:5 (landscape) or 5:8 (portrait) 

File format: JPEG or 24-bit PNG (no alpha) 

-> Feature graphic: 

Dimension: 1024 x 500 pixels 

Aspect ratio: 2:1 

File format: JPEG or 24-bit PNG (no alpha) 

Note: Google Play Store may automatically adjust the app store screenshot sizes to fit different screen and devices sizes, so make sure to test your screenshots with the same screenshot size on various devices before publishing.

2. Number of Screenshots:

The Play Store of Google allows a maximum of 8 screenshots per application. However, it is recommended to use all 8 slots to provide a comprehensive view of the app’s user interface and features.

3. Content Guidelines:

App store screenshot guidelines of Google Play Store provide actual application screenshot slots. Avoid using misleading or fake app store screenshot, as it may result in account suspension or removal from the store.

Apple App Store Screenshot Requirements

1. Dimensions:

The iOS app store screenshots should be in PNG or JPEG format. The minimum app store preview dimensions for a screenshot is 640px on the shortest side, and the maximum dimension is 3840px on the largest side. 

Here are the recommended app store image sizes for publishing an iOS app on the Apple App Store: 

-> iPhone screenshot dimensions: 

Required dimensions: 1242 x 2208 

pixels Maximum dimensions: 2778 x 1284 

pixels Aspect ratio: 16:9 

File format: JPEG or PNG

-> iPad App Store screenshots: 

Required dimensions: 2048 x 2732 pixels 

Maximum dimensions: 2732 x 2048 pixels 

Aspect ratio: 4:3 or 3:4 (depending on orientation) 

File format: JPEG or PNG 

-> App Store icon for iOS devices: 

Dimension: 1024 x 1024 

pixels File format: PNG with transparent background

2. Number of Screenshots:

A maximum of 10 screenshots per app are allowed in the Apple App Store. Similar to Google Play Store, it is recommended to use all 10 slots to showcase the app’s features, benefits, and user interface.

3. Content Guidelines:

Apple app store screenshot guidelines should accurately represent the app’s features. Avoid using fake and misleading screenshots, as it may result in account suspension or removal from the store.

App Store Optimization cost for Google Play and Apple App Store preview screenshots can vary depending on the number of screenshots required, the quality of visuals, and the complexity of the app. However, it is important to allocate a budget for screenshot design and optimization to ensure the app is presented in the best possible way to the potential users. 

By doing so, you can improve the app’s visibility and download rates, ultimately resulting in better ASO performance.

Best Practices For Creating Effective App Store Screenshots

 Effective App Store Screenshots

Creating an effective app store is essential for promoting apps and driving user engagement. It is important to follow app store screenshots best practices to ensure that your screenshots are visually appealing, informative, and accurately represent your app’s key features and benefits. 

  1. Explain the most important story of the app in the first two screenshots. 
  2. Increase font size and cut down on the text. 
  3. Highlight UI elements, i.e. text captions that represent the screenshots. 
  4. By combining screenshots of your app, you can maximize the value that you and your app store page viewers get from them. 

Here are some app store screenshots best practices for creating effective app store screenshots:

Understanding The Target Audience

To create effective app store screenshots, it is essential to understand the target audience. But how to reach your target audience

Conducting market research and analyzing user feedback can help you better understand your target audience and tailor your screenshots to their preferences. 

Reaching the right audience also includes understanding their needs, preferences, and pain points. Understanding your audience can help app developers create screenshots that effectively communicate the app’s value proposition.

Following Design Guidelines For App Screenshots

Each app store has specific design guidelines for screenshots. It is important to follow the app store image guidelines to ensure that your screenshots are optimized for each store. These screenshots should also meet the requirements of format, size, and content. 

Failure to follow these guidelines could result in your app being rejected or removed from the store.

Inculcating Branding Elements

Incorporating your app’s branding elements, such as logos, colors, and fonts, into your screenshots can help build brand recognition and increase user engagement. Your screenshots should be visually consistent with your app’s branding and overall design.

Capturing Users’ Attention With Attractive Visuals

App store preview screenshots should be visually appealing and grab the user's attention. Use high-quality images, graphics, and screenshots that accurately represent your app's features and benefits. Highlight key features that differentiate your app from competitors and use text and captions to provide additional context and information for new screenshots.

Creating a Cohesive Visual Story on App Stores

The aso screenshots should tell a cohesive visual story that accurately represents your app's features and benefits. The screenshots should flow together in a logical sequence, providing a clear understanding of what the app does and how it can benefit the user. Use captions and text to guide the user through the app’s screenshots and highlight key features and benefits. 

By following these app store screenshots best practices, you can create effective app screenshots examples that appeal to your target audience, capture their attention, and ultimately increase app downloads and user engagement.


In conclusion, app store screenshots play a critical role in app marketing and user acquisition. They are the first visual representation of your app that potential users see when browsing the app store and, therefore, can significantly impact your app’s downloads and user engagement.

It is important to remember that app store screenshots are not just an afterthought but rather a vital component of your overall app marketing strategy. By taking the time to create visually appealing, informative, and interactive app store preview screenshots, you can increase your app’s visibility, attract new users, and ultimately drive more downloads. 

Wish to enlist your application and grab the user's attention? 

AppsHive has a repository that enlists your newly launched or established app on our platform and helps you reach your target audience on a local and global level. Get a chance to promote your app on not one but multiple listings. Rank higher on your app category, selected locations, and/or preferred occupation. Also, be a part of AppsHive’s Monthly list of front runners. 

Start your journey with us today- Contact Us Now!